My goodness

[undyingking]

Does anyone know (or care to speculate), what's the origin of the phrase template "full of [noun]-y goodness"?

It sounds like it ought to have come from an advert or something. But it's been used for so long with the speaker's choice of interpolated noun, I have no idea at all what the original might have been.

Comments

[bibliogirl.livejournal.com]

I'm sure I recall a finger of Fudge being full of "Cadbury['s?] goodness" in my youth...

[bateleur.livejournal.com]

Win!

[fractalgeek.livejournal.com]

I remember the phrase as "Chocolatey goodness"

[undyingking.livejournal.com]

That would be shamefully untrue, unless "chocolatey" can be taken to mean "vaguely resembling chocolate, but not actually tasting of it (or containing more than a bare minimum)". Mind you, that was a more innocent age: advertisers could be a lot freer in their claims.

[karohemd.livejournal.com]

I'm so glad I'm not quite alone with this view.

all too true

[jackfirecat.livejournal.com]

reparsing the same thing you'd just said but I'd go with shamefully true: it does indeed mean not chocolate per se, but, we claim, chocolatey

[bibliogirl.livejournal.com]

It having been set to music, I'm fairly convinced I'm remembering it correctly (my memory is odd like that) ;)

[undyingking.livejournal.com]

Aha, yes, full of Cadury goodness. That's interesting, then: it's not even a [noun]-y adjective. People must have started subverting it on that basis almost straight away.

[vicarage.livejournal.com]

I thought a "a finger of fudge was just enough..", which always struck me as a stingy way to advertise a treat.

[undyingking.livejournal.com]

Mm, it carries the subtext ("... if you don't like them very much") I think.

[chilledchimp.livejournal.com]

It's full of Cadbury goodness and very small and neat... I recall a robust parody in the playground, but I can't remember the words. Topic ads, however - What has a hazelnut in every bite? Squirrel sh*t!

[chrisvenus]

I was going to say that. I jsut happened to read the post a day and a half late. ;-)