My goodness

[undyingking]

Does anyone know (or care to speculate), what's the origin of the phrase template "full of [noun]-y goodness"?

It sounds like it ought to have come from an advert or something. But it's been used for so long with the speaker's choice of interpolated noun, I have no idea at all what the original might have been.

Comments

[ar-gemlad.livejournal.com]

Cheesy peas! Full o' cheesy goodness!

I think it comes from a Harry Enfield and/or Paul Whitehouse character. I have vague recollections of something before the Fast Show cheesy peas, but I can't remember what exactly. Obviously it might have pre-dated that usage.

[caffeine-fairy.livejournal.com]

It sounds like Buffyspeak to me.

[bateleur.livejournal.com]

Pedigree Chum was IIRC alleged to be full of meaty goodness. Don't know if that was the first instance, but the number of Google hits for the "meaty goodness" version beats any other variant I have so far thought to check.

[bibliogirl.livejournal.com]

I'm sure I recall a finger of Fudge being full of "Cadbury['s?] goodness" in my youth...

[celestialweasel.livejournal.com]

I vote for full of meaty goodness from Pal. You will note it says meaty with the -y on the end due to it mainly being TVP.

[jackfirecat.livejournal.com]

I would have said Buffy before I read the comments.

I still would, because Americans didn't see these adverts, and therefore through Buffy into the mainstream, or the mill-stream of the mainstream that we inhabit.

There's a book about Buffyspeak... by OUP.

[mrsdanvers63.livejournal.com]

Definitely fingers of fudge,full of Cadbury Goodness.

The ad seemed to work on reverse psychology; if the product was "small and neat" and "just enough to give your kids a treat" then it was something they could eat between meals. Also tried with Milky Way: "The sweet you can eat between meals without losing your appetite"

Not to be confused with the American Milky Way, which we know as a Mars bar.