Dave the Chameleon et al

I got an email from Labour yesterday boasting about their new Dave the Chameleon advert, so proud are they of it. On the site you can buy Dave mugs, T-shirts, posters etc. The idea, if you've managed to avoid it so far, is that David Cameron is inconsistent in his political opinions, changing them to suit the audience.

( Is this a rather misconceived tactic? )

( co-operation )