Is that because they're rarer, though, or just because they're more expensive? An interesting test would be to have three secretly identical caviars labelled with unfamiliar made-up names, at three different prices, and see which of those people preferred.
I think there's a strong tendency in people to want to believe that if they've paid more for something, they must have enjoyed it more, even if not in any otherwise perceptible way. Probably something to do with Veblen goods theory.
(Not that this helps the endangered sturgeons at all, unfortunately.)
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Date: 2008-07-30 09:44 am (UTC)Is that because they're rarer, though, or just because they're more expensive? An interesting test would be to have three secretly identical caviars labelled with unfamiliar made-up names, at three different prices, and see which of those people preferred.
I think there's a strong tendency in people to want to believe that if they've paid more for something, they must have enjoyed it more, even if not in any otherwise perceptible way. Probably something to do with Veblen goods theory.
(Not that this helps the endangered sturgeons at all, unfortunately.)